Looking for a PR photographer? If so you can use the contact form at the bottom of this page to send me a message with any questions you might have.

PR and press photography, like most other kinds of photography these days are in a state of change. Not only are PR and press photographs being taken for the local and national newspapers and magazines, but also for social media such as Twitter and Facebook. Often they will be published online first, due to it having global scope and the potential to go viral. However traditional print media still has it’s place, and there is just as much importance placed here.

A good PR photographer needs get the idea of the story across in the photograph. Often a prop will be used to make the images more interesting and to draw the viewer in, and make it easier to understand what the story is about. From the photograph and headline, the viewer should be able to determine, who, what and where the story is about. The easier this comes across the better the photograph works.

Usually very little time will be given on a PR shoot, as most of the time the people being photographed need to get back to work. Whether it’s a celebrity, some kids or a politician, the pictures must look as lively and fun as possible.

You will often have to work with the subjects, such as high profile business people who will not be completely at ease in front of the camera. For this reason you must work with them to make them feel at ease. If you can get them to relax and enjoy the shoot, this will come across in the photographs. If they are rigid and uncomfortable this will come across too. So best to make it a fun experience for all.

Over the years I have featured in such publications as The Irish Independant, The Irish Times, The Irish Examiner and many more. If you have any questions about your upcoming shoot please contact me using the form below: